Your digital branding is just as important as any print or offline branding and therefore you should spend as much time perfecting your profile pictures as you would proofing your artwork.

Sometimes it’s hard to keep up with all of the recommended sizings for each platform, so we’ve put together a comprehensive list of sizes for the 6 biggies:

Image Sizes For Facebook

Facebook Pages are used by companies to promote their latest products or service, engage with existing followers and advertise to potential customers. You can include so much helpful information in your ‘About’ section so make sure you complete your profile!

Facebook Page Profile Picture: 180 x 180 Pixels

Facebook Page Cover Photo: 820 x 312 Pixels

  • TIP: You can now add several images to your Facebook Cover and create a Carousel.

Facebook Page Cover Video: 820 x 312 Pixels

Facebook Page Cover Video Length: 20-90 Seconds

Facebook Shared Link Image: 1200 x 628 Pixels

Facebook Shared Image: 1200 x 630 Pixels

Facebook Event Image: 1920 x 1080 Pixels

Facebook Video: 1280 x 720 Pixels

Facebook Maximum Video Length: 240 minutes

Facebook Maximum Video File Size: 4GB

  • TIP: Subtitles are strongly recommended as the majority of Facebook Videos are watched with sound OFF.

Image Sizes For Facebook Ads

Facebook Ad Image: 1200 x 628 Pixels

  • The above can be used for Instant Articles, Canvas, Audience Network, Messenger and Marketplace

Facebook Stories: 1,080 x 1,920 Pixels

Facebook Video Views Ad: 1280 x 720 Pixels

Facebook Recommended Ad Video Length: 15 Seconds

Facebook Carousel Ad: 1080 x 1080 Pixels

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Image Sizes For Instagram

Instagram is a visual platform which allows companies to be more ‘fun’ and ‘creative’ than perhaps some of the other platforms. Remember to utilise Hashtags and photo editing software but remember, prioritise how the image looks on mobile over desktop!

Instagram Profile Picture: 180 x 180 Pixels

Instagram Grid Photo:

  • 1080 x 1080 Pixels – Square
  • 1080 x 607 Pixels – Landscape
  • 1080 x 1350 Pixels – Portrait

Instagram Video:

  • 600 x 600 Pixels – Square
  • 600 x 315 Pixels – Landscape
  • 600 x 750 Pixels – Portrait

Instagram Video Maximum File Size: 4GB

Instagram Maximum Video Length: 60 Seconds

Instagram Stories Video: 1080 x 1920 Pixels

Instagram Stories Video Maximum Length: 15 Seconds

Instagram TV: 1080 x 1920 Pixels

Instagram TV Minimum Video Length: 15 Seconds

Instagram TV Maximum Video Length: 10 Minutes

Image Sizes For Instagram Ads

Instagram Ad Dimensions are the same as Organic. Instagram Video Ad Maximum Length: 120 Seconds

Image Sizes For Youtube 

Interviews, How To’s and Latest Product News… just a few ways to make the most of YouTube and share some quality video content with your follows. Don’t just upload your content to YouTube though, remember to publish the URL to your other Social Media Platforms!

YouTube Profile Picture (Channel Icon): 800 x 800 Pixels

YouTube Header Image (Channel Art): 2560 x 1440 Pixels

YouTube Video Thumbnail: 1280 x 720 Pixels

YouTube Maximum Video Length:

  • 15 Minutes (Until Account is Verified)
  • 128GB or 12 Hours – Whichever is Less (After Verification)

Image Sizes For Pinterest 

Like Instagram, Pinterest is a visual platform used by consumers to ‘pin’ inspirations and ideas into boards. Pins can contain links and therefore be used to drive traffic back to a website. If you have a great, visual product then Pinterest would be the place to show it off, educate users and inspire them to purchase. You can create a Free Business Account on Pinterest and use it Organically, but you can also pay to play…

Pinterest Profile Picture: 240 x 240 Pixels

Pinterest Pinned Photo: 735 x 1102 Pixels

Pinterest Board Preview Image: 600 x 600 Pixels

Image Sizes For Pinterest Ads

Pinterest Ad Image: 1000 x 1500 Pixels

Pinterest Ad Video Max Size: Up to 2GB

Pinterest Ad Video Length:

  • Minimum 4 Seconds
  • Maximum 15 Minutes

Pinterest Carousel:

  • Image Count: 2-5 Images per Carousel
  • Max file size: 32 MB per image

Image Sizes For Twitter

Twitter is a great way to join a conversation and listening to what your customers are saying about you through Hashtags and Handles. Keep an eye on your Mentions to ensure you’re responding in good time. Similar to Instagram, be sure to utilise Hashtags and remember the lifespan of a Tweet is short so make it count!

Twitter Profile Picture: 400 x 400 Pixels

Twitter Header: 1500 x 500 Pixels

Twitter Post Image: 1024 x 512 Pixels

Twitter Card Image: 1200 x 628 Pixels

Twitter Video:

  • 1280 x 720 Pixels – Landscape
  • 720 x 720 Pixels – Square
  • 1280 x 720 – Portrait

Twitter Maximum Video Length: 140 Seconds

Twitter Maximum File Size: 512MB

Image Sizes For Twitter Ads

Twitter Ad Image: 800 x 418 Pixels or 800 x 800 Pixels

Twitter Video Ad Dimensions are the same as Organic.

Image Sizes For LinkedIn

Personal Profiles on LinkedIn are a fantastic way to keep track of your professional achievements, share interesting articles and connect with those in your professional life. LinkedIn is also a great way to share company updates and employee achievements. Having a Company Page on LinkedIn allows connections to ‘Follow’ you and keep up to date with the goings-on in your company.

LinkedIn Personal Profile Picture: 400 x 400 Pixels

LinkedIn Personal Background Photo: 1584 x 396 Pixels

LinkedIn Company Profile Logo: 300 x 300 Pixels

LinkedIn Company Profile Cover Photo 1536 x 768 Pixels

LinkedIn Company Profile Hero Image: 1128 x 376 Pixels

LinkedIn Post Image: 1200 x 1200 Pixels

LinkedIn Link Image: 1200 x 628 Pixels

LinkedIn Video Aspect Ratio: 256×144 to 4096×2304

LinkedIn Video Minimum Length: 3 Seconds

LinkedIn Video Maximum Length: 10 Minutes

LinkedIn Video Minimum File Size: 75KB

LinkedIn Video Maximum File Size: 5GB

Image Sizes For LinkedIn Ads

LinkedIn Dynamic Ads: 100 x 100 Pixels

LinkedIn Sponsored Content Image: 1200 x 628 Pixels

LinkedIn Video Ad Maximum Length: 30 Minutes

LinkedIn Video Ad Minimum File Size: 75KB

LinkedIn Video Ad Maximum File Size: 200MB

LinkedIn Video Ad Pixel and Aspect Ratio:

  • 360p (480 x 360; Wide 640 x 360)
  • 480p (640 x 480)
  • 720p (960 x 720; Wide 1280 x 720)
  • 1080p (1440 x 1080; Wide 1920 x 1080)