Creating Images for Social Media
As you’re probably already aware from your personal Social Media scrolling, the right image can lead to that all-important ‘thumb-stopping’ moment. This is why it’s important to contemplate and plan your imagery just as much as you would your copy. Before you get started actually creating images for social media, consider the following two points.
If you’re looking to create images to support existing copy, from an Organic Social Media Planner for example, then consider your copy and from this decide what image(s) will not only look good but be relevant to your message too.
If you know what image you’d like to share, perhaps your latest product or service offering, then it’s acceptable to start with the image but it goes both ways so you will need to make sure the copy that you write to support the image is relevant.
2. The Legal Part of Images for Social Media
It’s always recommended to use original imagery or photography where possible but it can also be difficult, especially if you’re looking to do seasonal content and don’t have anything that fits right, or is short on time for example. If you’re sourcing graphics to use in your image from the internet then it’s important to make sure you have legal usage rights!
With the above in mind, it’s time to start creating your image. There are several graphic design platforms out there, some free and some that have a fee, so load up your preferred site and let’s go…
Sizing for Social Media
Firstly, think about which of your accounts are you looking to share this image on. Each Social Media Platform has different image sizes to utilise so it’s important to tweak your sizing to get the most out of each one.
Facebook: 1200 x 630 Pixels
Twitter: 1024 x 512 Pixels
- 1080 x 1080 Pixels – Square
- 1080 x 607 Pixels – Landscape
- 1080 x 1350 Pixels – Portrait
LinkedIn: 1200 x 1200 Pixels
- Pinterest Pinned Photo: 735 x 1102 Pixels
- Pinterest Board Preview Image: 600 x 600 Pixels
Read our blog on Image sizes for social media.
Social Media Suitable
Furthermore, when thinking about where you’re using the imagery, it’s important to consider whether it’s suitable for each Social Media Platform. For example, Instagram and Pinterest are very visual and ‘fun’ platforms so you can likely get away with more creative posts. LinkedIn however, is a professional platform so your imagery, and content, in general, should reflect this.
It’s important to keep your marketing as consistent as possible to stay on brand and raise awareness. This doesn’t necessarily mean including your logo in every single image on your Social Media channels but ensuring you’re using imagery and copy that accurately and positively reflects your brand, products and services. On the more visual platforms such as Pinterest and Instagram, you might want to consider a ‘theme’ where images have similar colourings or effects.
TIP: As part of your ‘digital branding,’ you may want to introduce a colour pallet and font that you use every time for that all-important consistency! Don’t be afraid to play with multiple fonts in one image or have a colour refresh now and then.
Read our blog on personal branding here!
Attention-Grabbing Images for Social Media
As above, you’re looking to stand out from the crowd on Social Media. This is a place where your competitors will also likely be promoting themselves so it’s important to grab your audience’s attention and encourage them to engage.
TIP: If you’re struggling to create a single image that grabs attention and contains all of the information/visuals that you’re trying to get across then consider a video or a GIF.
Call To Action
Although you can add a call to action within the supporting copy, you might want to add one to your image as well. This will stand out much more and helps your audience understand what it is you want them to do (comment, share, call now).
When deciding upon a call to action, make sure it’s relevant to the update and platform. Remember that ‘click now’ won’t work on Instagram the way it might on Facebook as Instagram doesn’t currently support clickable links in individual posts.
TIP: If you’re adding copy to your images, don’t forget to proof them! People on Social Media can be very eagle-eyed.
With all of these aspects to consider, it can be easy to get carried away. However, if your image is too ‘busy’ and confusing then you’re going to put your audience off and they will just keep scrolling. As important as it is to choose a great font and call to action, don’t forget to be creative and have some fun.
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