Exposure is critical when running a charity, and it’s even better when you can get it in a budget-friendly way. With over 2.6 billion monthly active users on Facebook, 330 million on Twitter and over 1 billion on Instagram, Social Media platforms are the ideal place for a charity to reach huge audiences for free. Social Media even allows the opportunity to invest reasonable budgets to increase reach through paid ads as and when necessary.
Maximise your opportunity on Social Media by posting regular and high-quality posts, thus increasing your engagement levels. Once the Facebook algorithm picks up on your high engagement levels, your posts will be shown to a more significant portion of your audience. The best way to maintain regular posting is to pre-plan and schedule content, and this will ensure there is always something going out across your platforms even on the busy days.
Think about some of the below ideas to get your content planning rolling.
Who, What and Where
Educate your audience on what the charity does and why it’s important by frequently posting about what you do and where you do it. The more your followers know about the charity, the more comprehensive your exposure and reach will be. Encourage your audience to engage with your posts to help grow this.
How To Help
It’s important to make it as easy as possible for your audience to help support the charity. Let them know how they can help in a series of exciting and informative updates with a strong call to action. The easier you make it, the more likely your audience are to contribute.
If you’re looking for volunteers for the charity, let your audience know how and where they can sign up. Encourage your existing volunteers to share testimonials and stories of their previous experiences. Remember not to post updates like this just once as you can’t guarantee the whole of your audience will see it. Mix ‘How To Help’ and ‘Volunteer’ posts in with the rest of your content.
Good News Stories
Who doesn’t love a good news story? Share positive posts and updates about how your charity is making a difference. It’s also good to share how your contributors are helping towards this. Contributions could be in the form of financial donations or someone’s time.
Fundraisers & Events
If you’re hosting a fundraiser or event, or someone is on your behalf, share this across your Social Media platforms. You can utilise each platform in a different way to maximise your exposure. For example, Facebook has an ‘Events’ feature where you can list the event location, timings and a link to tickets. Twitter, on the other hand, is a great place to maximise reach by creating an event hashtag and using it on each of your promotional tweets before, during and after the event.
Meet The Team
Put a face to a name with some behind the scenes meet the team posts. These could be fun, personal interviews with examples of the excellent work they’ve done for the charity and are a great way to encourage others to do the same. Meet the team updates are also a good way to add some personality to your brand.
Anywhere you can use video to produce a suitable piece of content you absolutely should. Video is an excellent way of consuming information efficiently and will allow your audience to retain a larger amount of information. Social Media platforms actively encourage video, which means they will show this style of post over a standard image.
Share relevant articles or blog posts across your Social Media to mix up your style of content. Blog posts can also help drive additional traffic to your website. If you’re sharing an article written by someone else, it’s essential that it’s relevant to your charity and audience and from a reliable source.
Don’t forget to utilise the insights section of each Social Media platform to get an understanding of what style of posts your audience is responding to. Use this information to pad out your next Social Media content planner. It’s important to keep reviewing your results and adapting, you may find that what worked one month doesn’t work the next. Regardless, it’s critical to keep going and experiment with what your audience wants to see.
As crucial as pre-planning and scheduling in advance is, don’t forget to stay topical with the latest news and updates relevant to your charity or industry. Ad-hoc posts will help keep your content fresh and responsive to what’s ‘on trend’.
Great now you know what to post but don’t have the time to do it! Don’t worry we have a social media package for you.